Is your Sales Team still using features and a benefits-based sales model? If so, they are losing ground to your competitors. Training and coaching that never teaches how the buyer makes a decision and how a salesperson needs to work within these parameters will come up short in today's 3PL marketplace.
This seminar uses research that teaches
" How a shipper buys 3PL services
" What process shippers expect from a professional salesperson
" How to incorporate a question-based sales approach over the phone
The virtual instructor-led training is presented by Jim Kenny, Ph.D., Professor Emeritus of Marketing at Western Illinois University, and the creator of TIA's Partnership Selling in the Supply Chain online course.
Dates: July 13, 15, 20, and 22