VILT: The 3PL Sales Process - A Review of the Fundamentals

VILT: The 3PL Sales Process - A Review of the Fundamentals

Are you in a rut coaching your sales team and need a quick refresher course on the 3PL sales process to jump-start your coaching efforts? Do you work for a 3PL firm that brought you on during COVID and you never got a firm grasp of the fundamentals of selling to shippers? It doesn’t matter if you are a sales coach or a rookie this Virtual Instructor Lead Training (VILT) program is designed for you.

  • Review the steps of the sales process and how to effectively perform each step.
  • Learn which steps of the sales process are most critical to success.
  • Learn the best and worst ways to open a sales call.
  • Learn the different categories of sales call questions and how they impact sales success.
  • Learn that objection prevention is a far more critical skill than objection handling.
  • Learn the sales behaviors that sales representatives engage in that make selling harder.
  • Learn why closing is the most over-rated aspect of the sales process and how to do it correctly.
  • Learn the best way to develop your professional selling skills.
  • Learn how to immediately evaluate your sales call after you hang up the phone.


December 5, 7, 12, 14

Start Time: 2:00 pm ET

End Time: 3:30 pm ET

James T. Kenny, Ph.D., Professor Emeritus of Marketing at Western Illinois University, presents this virtual instructor-led training and is the creator of TIA’s Partnership Selling in the Supply Chain online course.



Dr. Kenny taught and researched strategic marketing, professional selling, and sales management at Western Illinois University.  During his 25 years at WIU, he was nominated for Teacher of the Year twelve times and won twice. Additionally, he won two Faculty Excellence awards. He has published and presented dozens of papers in strategic marketing planning, transportation brokerage, and professional selling. 

Professionally, Dr. Kenny has provided consulting services for over 125 firms and trade associations nationwide in the last 30 years. His client list includes UPS World Wide Logistics, FedEx, Allen Lund Company, Landstar, and Total Quality Logistics. Additionally, he has served as a research fellow for international consulting giants McKinsey & Co. and AT Kearney.  

Dr. Kenny served on the Board of Directors of WERC. He won the 2001 President’s Service Award from CPIA for his Marketing Audit Program and the 1996 Outstanding Service Award from TIA for his Consultative Sales Program. Professor Kenny was the 2010 recipient of the TIA Heritage Award.

12/5/2023 2:00 PM - 12/14/2023 3:30 PM

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