The #1 key to a profitable brokerage operation is differentiation- that's the message from Dr. John Drea in this day long marketing session. Successful companies achieve higher margins by differentiating what they do from their competitors and a price premium through relationship building. Yet we live in a time where there have been numerous disruptions to achieving differentiation, ranging from a pandemic to capacity problems to finding the right workers among Generation Z. Join Professor Drea (author of TIA's Marketing Transportation Brokerage Services course) as he guides attendees on:
- How to develop marketing plans that withstand disruptions
- How you can create opportunities by segmenting differently than competitors
- How to develop, implement, and measure strategic promotions
Live Event Dates: 6/20, 6/22, 6/27, 6/29
Start Time: 2:00 - 3:30 pm ET
Instructor: John Drea, Ph.D.