By investing a few hours of your time in this online self-study course, you can level up your marketing efforts with the help of industry expert Dr. John Drea. Create a deeper understanding of the strategic marketing approaches needed to promote your 3PL.
This course is targeted at those interested in learning more about how to market transportation brokerage services.
Learn how to:
- Create Customer Satisfaction
- Target Buyers
- Develop Your Own Marketing Strategy
- Conduct Market Research
- Target Supply Chain Buyers
- Understand the Buyers of Brokerage Services
- Take a Strategic Approach to Promote Your Services
Schedule of Activities for Quarter 4, 2024:
Marketing Transportation Brokerage Services:
Start Date: September 30, 2024
Start Module 1 – Marketing Fundamentals: September 30, 2024
Student Orientation with TIA Staff & Course Instructor: Week of October 7, 2024
Start Module 2 – Creating Customer Satisfaction: October 14, 2024
Start Module 3 – Marketing Strategy Fundamentals: October 14, 2024
Start Module 4 – Marketing Research & Marketing Intelligence: October 21, 2024
Start Module 5 – Targeting Supply chain Buyers: October 28, 2024
Virtual Office Hours With Instructor(s): Week of November 4, 2024
Start Module 6 - Understanding the Buyers of Brokerage Services: November 11, 2024
Start Module 7 – Pricing & Transaction Costs: November 18, 2024
Start Module 8 – A Strategic Approach to Promotion: November 18, 2024
Start Module 9 - Sales & Supporting Media: November 25, 2024
Start Module 10 - Implementing Marketing in a Brokerage Company: December 2, 2024
Virtual Office Hours With Instructor(s): Week of December 9, 2024
Marketing Transportation Brokerage Services Final Exam: Thursday, December 19, 2024