By investing a few hours of your time in this online self-study course, you can level up your marketing efforts with the help of industry expert Dr. John Drea. Create a deeper understanding of the strategic marketing approaches needed to promote your 3PL.
This course is targeted at those interested in learning more about how to market transportation brokerage services.
Learn how to:
- Create Customer Satisfaction
- Target Buyers
- Develop Your Own Marketing Strategy
- Conduct Market Research
- Target Supply Chain Buyers
- Understand the Buyers of Brokerage Services
- Take a Strategic Approach to Promote Your Services
Schedule of Activities for Quarter 4, 2024:
Marketing Transportation Brokerage Services:
Start Date: July 8, 2024
Start Module 1 – Marketing Fundamentals: July 8, 2024
Student Orientation with TIA Staff & Course Instructor: Week of July 15, 2024
Start Module 2 – Creating Customer Satisfaction: July 22, 2024
Start Module 3 – Marketing Strategy Fundamentals: July 22, 2024
Start Module 4 – Marketing Research & Marketing Intelligence: July 29, 2024
Start Module 5 – Targeting Supply chain Buyers: August 5, 2024
Virtual Office Hours With Instructor(s): Week of August 12, 2024
Start Module 6 - Understanding the Buyers of Brokerage Services: August 19, 2024
Start Module 7 – Pricing & Transaction Costs: August 26, 2024
Start Module 8 – A Strategic Approach to Promotion: August 26, 2024
Start Module 9 - Sales & Supporting Media: September 2, 2024
Start Module 10 - Implementing Marketing in a Brokerage Company: September 9, 2024
Virtual Office Hours With Instructor(s): Week of September 16, 2024
Marketing Transportation Brokerage Services Final Exam: Thursday, September 26, 2024