By investing a few hours of your time in this online self-study course, you can level up your marketing efforts with the help of industry expert Dr. John Drea. Create a deeper understanding of the strategic marketing approaches needed to promote your 3PL.
This course is targeted at those interested in learning more about how to market transportation brokerage services.
Learn how to:
- Create Customer Satisfaction
- Target Buyers
- Develop Your Own Marketing Strategy
- Conduct Market Research
- Target Supply Chain Buyers
- Understand the Buyers of Brokerage Services
- Take a Strategic Approach to Promote Your Services
Schedule of Activities for Quarter 2, 2024:
Marketing Transportation Brokerage Services:
Start Date: April 1, 2024
Start Module 1 – Marketing Fundamentals: April 1, 2024
Student Orientation with TIA Staff & Course Instructor: Week of April 8, 2024
Start Module 2 – Creating Customer Satisfaction: April 15, 2024
Start Module 3 – Marketing Strategy Fundamentals: April 15, 2024
Start Module 4 – Marketing Research & Marketing Intelligence: April 22, 2024
Start Module 5 – Targeting Supply chain Buyers: April 29, 2024
Virtual Office Hours With Instructor(s): Week of May 6, 2024
Start Module 6 - Understanding the Buyers of Brokerage Services: May 13, 2024
Start Module 7 – Pricing & Transaction Costs: May 20, 2024
Start Module 8 – A Strategic Approach to Promotion: May 20, 2024
Start Module 9 - Sales & Supporting Media: May 27, 2024
Start Module 10 - Implementing Marketing in a Brokerage Company: June 3, 2024
Virtual Office Hours With Instructor(s): Week of June 10, 2024
Marketing Transportation Brokerage Services Final Exam: Thursday, June 20, 2024