By investing a few hours of your time in this online self-study course, you can level up your marketing efforts with the help of industry expert Dr. John Drea. Create a deeper understanding of the strategic marketing approaches needed to promote your 3PL.
This course is targeted at those interested in learning more about how to market transportation brokerage services.
Learn how to:
- Create Customer Satisfaction
- Target Buyers
- Develop Your Own Marketing Strategy
- Conduct Market Research
- Target Supply Chain Buyers
- Understand the Buyers of Brokerage Services
- Take a Strategic Approach to Promote Your Services
Schedule of Activities for Trimester 1, 2023:
Marketing Transportation Brokerage Services:
Start Date: January 2, 2023
Start Module 1 – Marketing Fundamentals: January 3, 2023
Student Orientation with TIA Staff & Course Instructor: Week of January 10, 2023
Start Module 2 – Creating Customer Satisfaction: January 16, 2023
Start Module 3 – Marketing Strategy Fundamentals: January 23, 2023
Start Module 4 – Marketing Research & Marketing Intelligence: January 30, 2023
Virtual Office Hours With Instructor(s): Week of February 6-12
Start Module 5 – Targeting Supply chain Buyers: February 13, 2023
Start Module 6 - Understanding the Buyers of Brokerage Services: February 20, 2023
Start Module 7 – Pricing & Transaction Costs: February 27, 2023
Start Module 8 – A Strategic Approach to Promotion: March 13, 2023
Start Module 9 - Sales & Supporting Media: March 27, 2023
Virtual Officer Hours with Instructor(s): Week of April 3-9, 2023
Start Module 10 - Implementing Marketing in a Brokerage Company: April 10, 2023
Marketing Transportation Brokerage Services Final Exam: Friday, April 28, 2023