The past year has seen several disrupting forces - from COVID-19 to technological advancements and legislation - that have created chaos in the marketplace. With chaos, however, comes opportunity, and this is your opportunity to evaluate your current marketing efforts and learn how to position and align your business to thrive in the coming years:

Effects of changes/disruptions on future capacities
Understanding the importance of value proposition and value chain
Developing integrated marketing communications
Determining which media platforms to use
Measuring customer lifetime value
Understanding and utilizing regression analysis
Differentiating yourself from the competition

The virtual instructor-led training is presented by John Drea, DBA, Professor of Business at Illinois College, and the creator of TIA's Marketing Transportation Brokerage Services online course. Dates June 14, 16, 21, and 23, 2022.

This course will be available to you for 1 year from the date of purchase, once course access has expired you may reactivate access. Contact education@tianet.org for fees and further information.