Welcome to the "Freight Brokers' Guide to Social Media Mastery" – your key to unlocking unprecedented growth in the cargo industry. In this comprehensive course, we dive deep into the strategies that will transform your freight brokerage business through the power of social media. Learn to navigate the dynamic landscape of platforms like LinkedIn, Twitter, and Instagram, discovering how to leverage each for optimal reach and engagement. Uncover the secrets of creating compelling content that resonates with your target audience, turning followers into loyal clients.
In this dynamic program, you will:
Optimize Your Online Presence: Learn how to create and curate a compelling online brand presence on various social media platforms to enhance visibility and credibility in the freight brokerage industry.
Strategic Content Creation: Discover the art of crafting engaging content that resonates with your target audience, driving increased interaction and fostering meaningful connections with shippers, carriers, and industry stakeholders.
Platform-Specific Strategies: Explore tailored strategies for platforms like LinkedIn, Twitter, and Instagram, understanding the unique opportunities each presents for building relationships, generating leads, and expanding your freight network.
Effective Campaign Development: Master the development and execution of impactful social media marketing campaigns, designed to increase brand awareness, attract new clients, and drive measurable business growth.
Data-Driven Decision Making: Dive into the analytics of social media platforms, gaining insights to refine your strategies based on real-time data, and ensuring your efforts align with your business objectives.
Community Building and Networking: Learn how to foster a thriving online community around your brand, engaging with industry influencers, and establishing your freight brokerage as a go-to resource within the logistics space.
Conversion and Lead Generation: Understand how to turn social media connections into tangible business leads, implementing proven techniques for conversion and maximizing the impact of your online marketing efforts.
From building a robust online presence to crafting impactful marketing campaigns, this course equips you with the tools to not only connect with shippers, carriers, and industry influencers but also to drive tangible business growth. Unleash the potential of social media to elevate your brand, enhance customer relationships, and position your freight brokerage for success in the digital age.
Join us on this journey to transform your cargo connections and propel your business to new heights. Enroll now and become amaster of social media marketingfor freight brokers!
Schedule of Events - February 2024 Marketing Sprint:
**This schedule is subject to change based on the needs of TIA and the instructor.
Week 1:
Monday, February 12, 2024: Access to the course, onboarding, and an on-demand Primer Video from the instructor
Tuesday, February 13, 2024:Access to Module 1, Discussion Forum Post #1, Workbook Reflection #1
Wednesday,February 14, 2024: Access to Module 2, Discussion Forum Post #2, Workbook Reflection #2
Thursday,February 15, 2024: Access to Module 3, Discussion Forum Post #3, Workbook Reflection #3
Friday,February 16, 2024: Live Facilitated Discussion w/ Instructor - Review of Modules 1, 2, & 3 + Project Q&A (1.5 hours)
Week 2:
Monday,February 19, 2024: Access to Module 4, Discussion Forum Post #4, Workbook Reflection #4
Tuesday,February 20, 2024: Virtual Instructor Office Hours For Project Feedback
Wednesday,February 21, 2024: Access to Module 5, Discussion Forum Post #5, Workbook Reflection #5
Thursday,February 22, 2024: Live Facilitated Discussion w/ Instructor - Review of Modules 4 & 5 + Project Q&A
Friday,February 23, 2024: Peer-Reviewed Projects & Peer-to-Peer Discussion Forum Feedback Due
Week 3:
Tuesday,February 27, 2024: Live Facilitated Discussion w/Instructor & Recap of Course
About the Instructor: Dr. John Drea
Prior to joining Illinois College in 2014, Dr. John Drea worked for 30 years in public higher education, including nineteen years at Western Illinois University where he served as a faculty member, department chair, and Associate Dean. He is the author of over thirty refereed publications, and his work has appeared in Harvard Business Publishing, Transportation Journal, the Journal of Personal Selling and Sales Management, the Journal of Services Marketing, Transportation Research Forum, the Journal of Transportation Management, and many other outlets.
He is also the author of two 3PL textbooks, and four computer-based business games used in colleges. Dr. Drea has been the recipient of numerous teaching honors, including the Society of Marketing Advancement's Distinguished Teaching Award, the American Marketing Association's Instructional Innovation Award, the Marketing Management Association's Teaching Excellence Award, and several awards from WIU. Dr. Drea administered TIA’s Certified Transportation Broker Program from 2003-2016, and he was the 2010 recipient of TIA’s Industry Advancement Award.
Dr. Drea has done consulting with multiple pro sports teams, logistics, market research, and higher education.