Brokerages today are bombarded with a raft of technology choices. It’s important to keep up with changing technology. But more so, any technology choice has to support how you improve operationally in four areas: visibility for customers, engagement with carriers, efficiently securing and booking loads. And, most importantly, properly training brokers - and helping them shift from old to new workflows - to fully realize the benefits of technology and enable your growth goals.
Leonard’s Express is “walking the talk” in this journey as it partners with Trucker Tools to adopt and employ powerful new digital freight management apps – driving lower costs, superior service and a reputation with its carriers as a collaborative broker of choice.
This lunch and learn session will share best practices and experiences that can be applied by all brokers seeking to drive successful technology transformation to scale fast and grow profitably. Among the topics to be discussed:
- Preparing for a changing marketplace; how to build and sustain a better brokerage
- Reducing expense yet still increase revenue, broker productivity through technology
- Keys to digital freight matching and how your brokers can master it
- The next level: automated 24-hour booking and load confirmation with carriers
- Top tips for leveraging digital tools to deliver sustained value to carriers and shippers
Moderator: Prasad Gollapalli - CEO & Founder, Trucker Tools
Guest Speaker: Mike Riccio, CTB - Chief Marketing Officer, Leonard's Express, Inc.