Pricing 101
Pricing 101 is an essential online course designed for individuals immersed in the logistics and freight brokerage industry. This course is specifically tailored for logistics professionals, freight brokerage managers, pricing analysts, business owners, and anyone interested in mastering the fundamentals of pricing strategies tailored to the logistics sector. From newcomers seeking foundational knowledge to seasoned professionals aiming to refresh their skills, this course delivers comprehensive insights into effective pricing mechanisms.
Who Should Enroll:
Logistics Professionals: Understand how pricing affects various aspects of the supply chain.
Freight Brokerage Managers: Equip yourself with strategies to enhance organizational profitability and efficiency.
Pricing Analysts: Deepen your expertise in analyzing and setting competitive pricing structures.
Business Owners in Logistics: Navigate market dynamics with refined pricing strategies to better compete in the industry.
Learning Objectives:
1. Identify and Understand Target Markets: Recognize and segment target markets to tailor pricing strategies effectively, aligning with specific customer needs and market opportunities.
2. Set Clear Pricing Objectives: Define and prioritize objectives such as maximizing profitability, expanding market share, improving customer loyalty, and enhancing the organization's reputation.
3. Master Pricing Models: Gain proficiency in applying various pricing models including cost-plus, value-based, and dynamic pricing to suit different market conditions and customer preferences.
4. Conduct Competitor and Market Analysis: Learn to analyze market trends and competitor pricing strategies using tools and data to stay competitive and make informed pricing decisions.
5. Develop and Refine Pricing Strategies: Create and continuously refine your pricing strategies based on real-time market feedback and performance data to ensure they remain effective and competitive.
6. Implement and Monitor Pricing Changes: Use advanced tools and techniques to monitor the impact of pricing strategies, making adjustments as necessary to meet business goals and market demands.
This course offers a blend of theoretical knowledge and practical application, featuring interactive sessions, case studies, and real-world scenarios. Enroll in Pricing 101 to empower yourself with the skills needed to effectively manage and strategize pricing in the complex field of logistics.
Save 5% by enrolling in both Strategic Pricing 101 and Strategic Pricing 201 courses. Add both to your cart and use promo code PRICEBUNDLE at checkout to purchase both courses for a total of $950.
Schedule of Activities – Strategic Pricing 101 Quarter 3
Release date: Monday, July 8, 2024
Module 1 – Understanding Pricing in the Logistics Industry - Release date: Monday, July 8, 2024
Student Orientation - Week of July 15-19, 2024
Module 2 – Setting Up a Pricing Strategy - Release date: Monday, July 29, 2024
Module 3 – Measuring Pricing Effectiveness - Release date: Monday, August 19, 2024
Virtual Office Hours - Week of September 16, 2024
Strategic Pricing 101 Final Exam: September 26, 2024 8am-5pm ET